Everyone’s looking for a way to grow their business. It’s what allows us to take on more employees, bring in more revenue, and have a bigger impact on our communities. But when it comes to growing a skin care business, it can be difficult. You want to offer your patients the best products and services possible, but you may not have the funds or the means to do it right away. In this blog, we’re going to talk a little bit about growing your skin care business the right way and avoiding some common pitfalls in the industry.
Use Social Media
Social media is all the hype these days. For many, it’s used as a source of news, communication, and entertainment, so if you can win people over on there, you’ll have a much easier time growing your business. Start by creating a facebook page for your clinic. Make sure to keep it up to date with high-quality images and lots of great information. If you start offering a new product or service, make sure your social media audience is informed of that.
Another important part of garnering attention for your business on social media is actually getting people to follow your page. You can’t expect to login and start posting stuff, you need to have people seeing your content. A good way to do this is to simply ask people when they come in to your clinic to follow your page. If they like what they’re seeing enough, they’ll share it with their friends and you’ll have a great following of potential customers.
As a skin care specialist, you know exactly what works and what doesn’t, but from the customer’s point of view, it’s not like that at all. If you’re a consumer looking for skin care products and services that work, you’ll be constantly bombarded with advertisements for products that you have know way of knowing if they work. No matter where or what you’re advertising, it’s important to remember that your audience is just going to see it as another scam unless you give them a reason to think otherwise.
On your end, this means taking more care in the way you advertise your products. Maybe you could list the ingredients, get a quote from a dermatologist, or a testimonial from one of your best customers. It’s entirely up to you, but the more trust you instill in your audience, the better.
Make It More Personal
Another thing that goes along the lines of trust is how personal your business appears to an outsider. Like with a hairdresser, people like to see signs that their esthetician is more personal and has a lot of returning customers who are satisfied with the work they do. Consider putting out regular posts that highlight one of your practitioners or a returning customer. This will bring a lot of the personal aspect to your business and build a lot of trust in your brand. It’ll also get people talking in the comments which is always a great thing to see.
Offer Great Products And Services
The most obvious way to ensure your company is growing is to simply offer the best products and services for the best price. It can be difficult staying on top off all the latest in skin care medication, especially when you need to understand how it works and when to apply it.
Here at MDPen, our innovative microneedling device allows you to offer the most efficient and high-quality microneedling treatment in the industry. Our MDPen packages don’t just include our revolutionary microneedling device but also a set of marketing materials including 50 patient brochures, 50 patient appointment cards, 50 patient postcards, 10 patient consent forms, 10 patient treatment logs, and 10 home care instructions. These marketing materials should be more than enough to get you started in growing your skin care clinic.
On top of all of this, we will list your practice for free on our website so that anytime someone searches for MDPen treatment in their area, your practice will appear. With every purchase of one of our MDPens, you’ll receive free training and certification for three of your practitioners.
Give MDPen a call today to learn more.