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Using a creative approach small businesses can get the same free media coverage as large organizations!  Different media outlets hand out free publicity every day.  Advertising works very well, especially combined with a media story. A Different Approach A small business will have a tougher time than a bigger organization.  The best approach is having good information or advice that will be helpful to the media outlet’s audience.  If you present yourself as a media savvy expert...

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“A sense of humor is part of the art of leadership, of getting along with people, of getting things done.” – Dwight D. Eisenhower As the saying goes, “laughter is the best medicine” and is also important in running a small business.  If you can laugh at yourself, you are more likely to be successful and more likely to enjoy the success that you have. Listed below are some reasons to laugh at work: Customers will notice...

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​It is not a question as to whether your practice should be using social media.  Whether you are a cosmetic doctor, dermatologist, esthetician, or plastic surgeon, social media is the quickest way to reach your audience. But which social media platform is the right choice? Adding every social media platform will not bring you business but mastering one will.  Instagram is one of social medias largest growing platforms and can help you connect with current patients and...

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1. Reputation Management  Often when problems occur word of mouth may travel faster than the issue is resolved.  Social media tools allow a platform for a conversation between your business and customer.   Not only will you be able to keep an eye on what people say but also fix any problems, if need be. 2. Branding  In order to create a buzz and increase your internet presence your business has to have a voice.  Social media allows for you to create a recognizable...

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It is essential to find real influencers or brand ambassadors as opposed to buying your followers on social media or using other methods, which create a false sense of influence. In order to do that you should build a relationship with them, which will take consistency. What Characteristics Should I look for in an Influencer?   Reach: Influencers should have a contextual fit to your brand and also a fan base, which is large enough for their voice to be...

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Ever wonder how to get more "shares" of your social media content? or what makes something "go viral?" Finally, we have some insight into what your patients, across age demographics, want to share on social media.  Here's a hint:  Video is still king and Facebook is the most trusted platform for sharing. Below is an excerpt from an infographic published by Accenture Interactive's Acquity Group's 2015 Next Generation of Commerce Study which takes a deeper look into social habits across demographics....

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Invite the MDPen Micro Needling GLOW Tour event to your office, and during the GLOW event we will provide: a hands-on demonstration with MDPen Micro Needling an opportunity for you to treat up to two of your patients a GLOW coupon for your demo patients to get $25 off their next treatment with you, once you become an MDPen owner Register now and we will contact you to set up the logistics. ...

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Kate Somerville, whose name is synonymous with healthy-looking, glowing, beautiful skin, is a pioneer in skin care. For years, her customized formulas have helped improve the complexions of her clients, from Hollywood celebrities to shoppers in high-end stores like Nordstrom. Kate has added the MDPen MicroNeedling to her spas, and this year she used MDPen to help her celebrity clients get Oscar's Red Carpet ready. Watch as Kate and a member of her team demonstrate the MDPen on KTLA...

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Hands Our hands do the hard work of life, day in and day out.  Our hands are constantly exposed to sun, wind, and water and are often under-moisturized.  With MDPen treatments, you can combat some of the signs of aging in the hands.  The MDPen has depth and speed setting selectors that let you treat this very specific area. Treating the hands would be a good application for our Refine needle which features 160 micro-needle.  We recommend...

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