Social media plays a big role in marketing to today’s consumers. The problem many of us have is consistency with content and building momentum.
Planning out your weekly posts in advance really helps you to stay consistent on Facebook and Instagram. Sit down with a calendar and create a plan: list what you will show, promote, and share each day. Doing this well in advance allows you to concentrate on creating and collecting the content you will need.
Posting at least one new piece of content per day should be the goal but remember being consistent is more important than frequency.
For example, if you post twice a day on Instagram, your audience will know they can visit your page daily and expect two posts.
Goals and Objectives
Being consistent is a move in the right direction, but you also need to keep track of your efforts. What are you trying to accomplish with your social media profiles? Is it to drive traffic to your website, to increase appointments, build brand awareness or maybe you are trying to sell a product?
If you do not have goals, you will not be able to tell if what you are doing is working. For instance, if the goal is to get appointments and you get hundreds of likes but no one click on the appointment link, your efforts were unsuccessful.
Knowing if you are successful or not will help you evaluate your content and make adjustments as needed.
What to Post
When it comes to social media, quality is definitely more important than quantity. Posting content that is not relevant or does not relate to your audience is just as bad as not posting at all. Poor quality content will cause you to lose followers and could potentially harm your brand’s online reputation.
Remember that your followers want to learn from you, learn more about your practice, and get to know you better. It is important to avoid constant “selling” or promoting and to mix in some posts that are more general – such as posts about things you enjoy and that your followers might like. Just remember to keep in mind that you are doing this for your patients.
Here are a few suggested posts to share with your microneedling target audience:
- Skincare tips
- Recommended products
- Before and after photos
- Product or equipment unboxings
- Patient testimonials
- Frequently asked questions
- Interviews or media highlights
- Best practices
- Local news and events
- Your staff and office
Think about what interests them. This is the real way to be engaging and authentic.
Did you find this article helpful? We would love to get your feedback and read some of the tips that have helped you grow your practice. Use the comment box below to get the conversation started.