A Different Approach
A small business will have a tougher time than a bigger organization. The best approach is having good information or advice that will be helpful to the media outlet’s audience. If you present yourself as a media savvy expert it will be easier getting media attention. You can begin by taking notes of the areas that you are expert in or that your business focuses on. If your area of expertise can relate to a hot topic in the news, that is even better!
Finding Media Outlets Who Will Cover You
The best way to get coverage is to find the reporter that handles stories similar to yours. Contact them by email or call after researching their website. Have a press release prepared. This approach works with all media outlets.
Stay in touch with media who covers you. Send a handwritten note to whoever contributed to your story being released. Make sure that you are the person they think of when your topic comes up in the news throughout the year.