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*“I feel like I have been in a lifelong battle with my skin.  I have tried so many things to improve my complexion, but I was just never taught how to take care of my skin.”  This is what Rhonda Frey Manuel told us when we talked to her about her journey to improving her skin.  “I’ve tried so many things over the years… over the counter stuff that never worked; I even tried ProActiv which worked...

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When planning treatments for your patients to get smoother, younger looking skin, don’t forget to include their lips!  If you want to provide a natural alternative to painful, costly lip injections, consider micro needling treatments on your patient’s lips. ​ Over time, lips can become thinner and also develop fine lines.  With MDPen Micro Needling, there is little downtime and unlike injections, it is also chemical free.  MDPen works by stimulating the body’s own natural healing process to enhance your...

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Only a handful of nominees will win an Oscar but they will all go home winners with swag bags that are worth $200,000!  According to the Daily Beast  these bags will contain “fabulous, fun and functional items,” such as a 10-day trip to Israel and also the hottest item this year - the “ Vampire®️ Breastlift.   You may have heard of the Vampire Facelift or the Breastlift,  but one of the best-kept secret in Hollywood is the Vampire Facial. ...

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With the Oscars approaching  it is fun to watch celebrities get beautified for their big red carpet moment. Your patients are also getting ready for their big events like weddings, class reunions, anniversaries, and graduations. Micro needling from MDPen or EndyMed RF can play a big role in helping to get the skin camera-ready.MDPen and EndyMed were recently featured on the news helping celebs get Red Carpet ready with Kate Somerville Spa! Follow the links to...

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*Purchase MDPen Micro Needling or EndyMed RF from Total Body Contouring in February, and pay $49/month for the first 6 months!  Learn more about this offer! MDPen and EndyMed were recently featured on the news with Kate Somerville Spa! Follow the links to see MDPen featured on KTLA TV and EndyMed on E! News. Click here to learn more about the #SuperSkin offer or contact MDPen for more information!  ...

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Using a creative approach small businesses can get the same free media coverage as large organizations!  Different media outlets hand out free publicity every day.  Advertising works very well, especially combined with a media story. A Different Approach A small business will have a tougher time than a bigger organization.  The best approach is having good information or advice that will be helpful to the media outlet’s audience.  If you present yourself as a media savvy expert...

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“A sense of humor is part of the art of leadership, of getting along with people, of getting things done.” – Dwight D. Eisenhower As the saying goes, “laughter is the best medicine” and is also important in running a small business.  If you can laugh at yourself, you are more likely to be successful and more likely to enjoy the success that you have. Listed below are some reasons to laugh at work: Customers will notice...

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​It is not a question as to whether your practice should be using social media.  Whether you are a cosmetic doctor, dermatologist, esthetician, or plastic surgeon, social media is the quickest way to reach your audience. But which social media platform is the right choice? Adding every social media platform will not bring you business but mastering one will.  Instagram is one of social medias largest growing platforms and can help you connect with current patients and...

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1. Reputation Management  Often when problems occur word of mouth may travel faster than the issue is resolved.  Social media tools allow a platform for a conversation between your business and customer.   Not only will you be able to keep an eye on what people say but also fix any problems, if need be. 2. Branding  In order to create a buzz and increase your internet presence your business has to have a voice.  Social media allows for you to create a recognizable...

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It is essential to find real influencers or brand ambassadors as opposed to buying your followers on social media or using other methods, which create a false sense of influence. In order to do that you should build a relationship with them, which will take consistency. What Characteristics Should I look for in an Influencer?   Reach: Influencers should have a contextual fit to your brand and also a fan base, which is large enough for their voice to be...

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