Knowing your audience is at the core of any marketing strategy. So, it is no surprise that your first step in growing your practice is to determine who your target patient is. If you do not know who to target, creating a marketing campaign that will appeal to them will be a difficult task.
Who Are Your Patients?
Being able to identify what type of person would purchase your microneedling services will reduce marketing expenses, help you create more relatable campaigns, and expand your practice. Here are some tips for defining your target market.
Look at your current patients.
If you are already offering microneedling services, look at the patients you currently work with. Do they share any common characteristics, hobbies, attitudes, values, lifestyle, etc.? There is a strong chance that you will find at least 2 to 3 commonalities between them.
Who are your competitors servicing?
You have heard the term don’t reinvent the wheel, right? Well, it holds true to your business as well. Check out some of your competitors that are rock stars in your space. Look at their Instagram and Facebook followers, see who is interacting with them online.
What demographic has a need for your service? They can be identified by age, location, gender, income, education, and even occupation.
Once you have created your target list, ask yourself these questions:
- Are there enough people in your city that fits your criteria?
- Will this audience see the need for this service? Is it something they will value?
- Can they afford microneedling services?
- Are they easily accessible? Where can you find them? Are they online?
- Can you reach them with your marketing message?
Connecting with Prospective Patients
Once you determine your target and their interests, you can create marketing campaigns and social media posts that they will resonate with. A suggestion would be to do a video series where you answer questions your patients ask about their skin or questions you are asked about _____ (fill in the blank with any treatment you offer, including MDPen).
Interacting with your audience does not just have to be about your services. Your target patient has other interests as well, such as fashion, arts, your local city culture, etc. that you can incorporate to create interest. This helps break up the content, drawing a broader variety of patients, and helps you avoid feeling like you are strictly selling and promoting.
Did you find this article helpful? We would love to get your feedback and read some of the strategies that have helped you grow your practice. Use the comment box below to get the conversation started.