Marketing your microneedling services does not just stop at educating and providing value. You need a Call to Action.
Incorporating great Call to Actions at all audience touchpoints is essential to online marketing success. You must connect with the reader at their pain point. Make the decision for them to connect with you easy.
What is a Call to Action?
A Call to Action (often referred to as CTA) is where you clearly tell your audience what to do next. CTAs guide prospects into your sales funnel or down the path to purchasing your product or service.
Studies show that if readers think they are about to miss out on something, they will be more inclined to take action.
Your CTA can be a button, an image, or a line of text. Give them a specific set of instructions like:
- Schedule a Consultation
- Secure Your Spot Now
- Start Your Journey
- Reserve Your Spot Today
You also want your CTA to be easily distinguished from the rest of the content on your site. This could mean making it larger in comparison to everything else on the page or using a distinctive color.
Where you place your Call to Action is also important. If you place an action step too soon, it could be skipped over. If it is at the bottom of the page, there is a chance your readers may not get that far down, and you end up missing an opportunity. Learn your audience and study your analytics. Try placing your CTA in various places on your website.
For the best results, you will want to test placement and the language of the CTA.
Great website copy is only part of the equation, do not underestimate the power of aesthetics. You want to “Wow” your audience with what you have to say, how you say it and how it looks when being said.
Your website should have:
- A clean, easy to follow layout
- Informative, easy to read text
- Appealing colors
- Engaging visuals (pictures and video)
- A CTA that stands out (try using a contrasting color to your website)
Figuring out the right mix of short, long, simple, or alluring copy for your CTA is part of the journey. Even the best marketers, use trial and error to maximize results. Think about the action you want your visitors to take when they come to your website and design your CTAs accordingly.