“Beauty is in the eye of the beholder” causes most of us to cringe when heard. Beauty may be in the eye of the beholder, but the idea of perfect beauty is very similar to most of humanity. Sure, this idea can change over time. For example, white skin used to be craved by royalty and the nobility alike in Medieval Times and up through the nineteenth century because it was a sign you were rich and didn’t have to work in the fields, which caused you to be exposed to the sun and be suntanned (funny how now this is craved by women around the world now). Popular for almost 1000 years, Chinese noble women used to wear painful shoes in a process known as foot binding, which prevented the feet from growing because small feet were a sign of beauty.
According to Webster’s Dictionary, an aesthetician is a person licensed to provide cosmetic skin care treatments and services (such as facials, hair removal, and makeup application). This person specializes in beauty and beautifying others.
A microneedling procedure is predominantly an aesthetic procedure that reduces the signs of aging such as line and wrinkles through the stimulation of collagen production. It also tightens loose skin, reduces acne scarring, and diminishes discolorations of the skin. MDPen, a leader in supplying microneedling products to medical practitioners and aestheticians, believes offering microneedling in an aesthetic practice is in the best interest of your patients.
WHAT IS AN AESTHETICIAN?
An aesthetician practice usually focuses solely on the beauty of the skin. Hence, an aesthetician clinic may offer a wide variety of beauty treatments from steaming, waxing, extraction, chemical peels, hair removal, body wraps, and pore cleansing. In a spa setting, additional services such as massage and aromatherapy may be offered. Most aesthetician practices are licensed by the state in which they reside and are involved in skin wellness.
Aestheticians stick to cosmetic procedures and the outer layer of the skin. They apply treatments that maintain the skin’s health and vitality, improve its overall appearance, and combat the effects of sun exposure and aging. Some of the cosmetic procedures aestheticians can perform include: microdermabrasion, chemical peels, laser resurfacing and rejuvenation, light therapy, thermage, and more.
Medical skin care procedures are left up to medical professionals. This would be the diagnosis and treatment of skin diseases as well as all invasive cosmetic procedures.
In most states, aestheticians can perform microneedling procedures with training. However, each state is different, so be sure you are following their guidelines. For instance, in 2015, the FDA ruled that aestheticians can only use microneedling devices of less than 0.3 mm and only for cosmetic reasons.
5 REASONS WHY AESTHETICIANS SHOULD OFFER MICRONEEDLING PROCEDURES
- MDPen offers training on using the MDPen microneedling devices for aestheticians. It’s a minimal time investment for your staff, but a huge upside in customer offerings once licensed.
- MDPen believes most customers of aesthetician practices would be great candidates for microneedling procedures and would meet many of these patients’ goals.
- As a business, the more you offer, the more customers you will attract. And the more repeat customers you’ll get. If a customer comes to you purely for microneedling and you exceed their expectations, they are more likely to return to your aesthetic business for other services such as waxing, massage, or makeup application.
- By human nature, humans are a creature of habit. Trying new things and stepping out of comfort zones is difficult for many. A client may be thinking about trying microneedling, but may be held back by the fear of the unknown. Often, an aesthetic practice is less intimidating than a medical practice, which takes away one barrier from taking the leap.
- microneedling is quickly becoming the number one choice in non-invasive cosmetic procedures. With so many benefits such as little downtime and side effects, microneedling is growing by leaps and bounds in the cosmetic procedure world. Soon it will be so ubiquitous that if you don’t offer microneedling, customers may go elsewhere, which would negatively impact your bottom line and eliminate the chance to form repeat customers.
MDPen sees the pairing of aesthetician clinics with microneedling as a win-win situation. As a business, you want to offer something for everyone and staying abreast of the newest technology and latest trends only makes good business sense.
MDPen specializes in helping practitioners and aestheticians with all their microneedling needs. From offering the products such as microneedling skincare products to microneedling pens to offering the training in the use of the microneedling device to offering up incredible marketing materials and a provider network, MDPen puts your practice first. We also offer financing for our MDPen microneedling devices, device support, and training videos. Our website is a wealth of microneedling knowledge. Visit us online today to learn more about microneedling and how it can benefit your practice!