Summer has a way of disrupting even the best-laid skincare plans. Vacations take priority, weekends move outdoors and professional treatments can easily get pushed to sometime after the next trip, the next event or the end of summer.

Then September arrives, bringing a noticeable shift in both schedules and priorities.

MDPen has a name for this transition: Microneedling Season.

Beginning in September and extending through the cooler months, Microneedling Season reflects a period when many of the factors that influence aesthetic treatment decisions begin to align. Routines become more predictable, time spent in intense summer sun typically decreases and patients who put treatments on hold begin returning their attention to their skin. The approaching holidays provide another reason to start thinking ahead.

Microneedling itself isn’t limited to a particular season. With appropriate patient selection, treatment protocols and aftercare, treatments can be performed throughout the year. What changes in fall is often the patient—and the calendar surrounding them.

Ready to explore professional microneedling? Explore MDPen devices.

Aesthetic Treatments Really Do Have Seasons

The idea that aesthetic treatments follow seasonal patterns isn’t simply marketing shorthand.

The American Society of Plastic Surgeons has reported that procedure schedules can shift throughout the year as school calendars, vacations, weather and available recovery time influence when patients choose to have treatments. Physicians interviewed by ASPS describe noticeable changes as children return to school in fall, as well as another shift during winter when holiday downtime and colder months can make it easier for some patients to accommodate procedures and recovery.¹

Those seasonal behaviors are taking place within a much larger aesthetic-treatment market.

More than 28 million minimally invasive cosmetic procedures were performed in the United States in 2024, according to ASPS data. Skin-resurfacing procedures alone accounted for approximately **3.7 million treatments, a 6 percent increase from the previous year.**²

The medical-spa industry has grown alongside that demand. The American Med Spa Association now places annual industry revenue at more than $17 billion, with growth exceeding **$1 billion annually.**³

Against that backdrop, September represents more than a change in weather. It marks the beginning of a period when patient interest, lifestyle and treatment planning can begin working in the same direction.

What Changes After Summer

The seasonal transition is something Gopika Dasari, MD, of Ayurva Medical in San Francisco, sees firsthand in her practice.

“After summer, most of my patients are looking to address sun damage, dull-looking or dehydrated skin, especially if they’ve spent a lot of time under the sun. MDPen Microneedling is a great way to help pump and hydrate the skin and bring that glow back before the holidays,” says Dr. Dasari.

Her observation captures an important part of Microneedling Season: patients aren’t necessarily walking into a practice because fall has arrived. They’re coming in because something has changed.

After months of travel, outdoor activities and disrupted routines, they may be paying closer attention to their skin again. A treatment discussed earlier in the year may finally fit into the calendar. And with Thanksgiving, holiday parties, family gatherings and photographs beginning to appear on the horizon, the desire to do something about a lingering skin concern can become more immediate.

But beginning earlier also creates an advantage that has nothing to do with rushing toward an event: time to plan.

The Real Advantage of Starting Earlier

Aesthetic treatment planning works differently when the conversation begins months rather than days before an important occasion.

Instead of trying to fit a procedure into a narrow window, a practitioner can begin with the condition of the skin and the patient’s goals, determine whether microneedling is appropriate and develop a treatment approach around those factors.

That distinction is particularly relevant with microneedling because the procedure is designed to initiate the skin’s natural response to controlled micro-injury. The biological processes that follow don’t operate according to a social calendar.

Depending on the patient and the concerns being addressed, a practitioner may recommend more than one treatment over time. Skincare, aftercare and the timing of subsequent procedures can also become part of the larger plan.

In Dr. Dasari’s practice, fall and winter can also change the conversation around complementary treatment options.

“In the fall and winter months, we focus more on hydration and repair, so we typically recommend upgrading treatments to include PRP or PDRN from MDPen. PDRN, in particular, has definitely become one of our top-of-the-line treatments,” she says.

Not every patient will need the same approach, which is exactly the point. Microneedling Season creates an opportunity to think beyond an isolated appointment and consider what makes sense over the months ahead.

The Opportunity May Already Be in Your Practice

The same seasonal shift that brings patients back to thinking about their skin creates an obvious opportunity for aesthetic practices.

And it may not require finding a new patient.

Every practice has some version of the patient who said, “I’ll come back after summer.”

There are previous microneedling patients who haven’t scheduled their next treatment. Patients who discussed microneedling during a consultation but never booked. Patients who postponed because of travel or outdoor plans. And patients who simply became busy and stopped thinking about it.

September provides a natural reason to restart those conversations.

The outreach doesn’t have to revolve around a promotion. A personal email, text or phone call acknowledging an earlier conversation and asking whether the patient is ready to revisit their goals can be enough to reopen the door.

Practices can reinforce that outreach with education throughout the season—answering common questions about microneedling, discussing treatment planning and aftercare, and helping patients understand why starting a conversation well before a special event gives both patient and practitioner more options.

That turns Microneedling Season into something more useful than a September campaign. It becomes a framework for several months of patient education and reengagement.

MDPen Is Putting a Number Behind the Opportunity

To launch Microneedling Season, MDPen is challenging participating practitioners to see what that seasonal opportunity can mean inside their own practices.

The MDPen 30-Treatment Challenge sets a straightforward September goal: complete 30 microneedling procedures during the month.

At an average treatment price of $350 – $450, 30 completed treatments represent more than $10,500 in potential treatment revenue for a practice.*

But the challenge doesn’t begin with 30.  It begins with 5.

The first week’s goal is to book five procedures by looking first at the patients already within reach: previous microneedling patients, those who postponed treatment over the summer and people who have expressed interest but haven’t yet scheduled.

MDPen will continue the challenge throughout September with weekly practice-building ideas and tools designed to help practitioners move toward the 30-treatment goal. If you are not an MDPen practitioner, contact MDPen to join the challenge!

September Is Only the Beginning

Perhaps the most useful part of thinking in terms of Microneedling Season is that the concept doesn’t end when September does.

Fall leads into the holidays. The holidays lead into winter. And throughout those months, patients continue to make decisions about their skin, their schedules and what they want to address before another summer arrives.

September simply provides the starting point.

For patients who have been thinking about microneedling, that can mean revisiting a conversation that was put aside earlier in the year. For practices, it can mean looking beyond the next available appointment and considering the patient relationships that already exist.

The larger opportunity is to use the season to create better conversations about goals, timing, treatment planning and continuity of care.

Because while microneedling doesn’t require a season, there may be a season when more patients are ready to talk about it.

For practitioner training and support, learn about becoming an MDPen practitioner.

Put It Into Practice

MDPen practitioners can begin Microneedling Season by taking the 30-Treatment Challenge and setting the first goal: book five September procedures by reconnecting with patients who already know the practice. Contact MDPen to find out more.

For those considering having a series of microneedling treatments, the beginning of fall can be a good time to speak with a qualified practitioner about individual skin concerns, treatment goals and whether microneedling is an appropriate option.

Sources & References

1. American Society of Plastic Surgeons. “The Most Popular Plastic Surgery Procedures Each Season.” ASPS.
   https://www.plasticsurgery.org/news/articles/the-most-popular-plastic-surgery-procedures-each-season
2. American Society of Plastic Surgeons. 2024 ASPS Procedural Statistics — Minimally Invasive Procedure Trends. ASPS, 2025.
   https://www.plasticsurgery.org/documents/news/statistics/2024/minimally-invasive-procedure-trends-2024.pdf
3. American Med Spa Association. “Med Spa Industry Statistics.” AmSpa.
   https://www.americanmedspa.org/med-spa-statistics/

Revenue example is based on 30 treatments at an average treatment price of $350. Actual treatment pricing, patient volume and revenue vary by practice.