Often when problems occur word of mouth may travel faster than the issue is resolved. Social media tools allow a platform for a conversation between your business and customer. Not only will you be able to keep an eye on what people say but also fix any problems, if need be.
In order to create a buzz and increase your internet presence your business has to have a voice. Social media allows for you to create a recognizable identity for your product or service. Market your products using a virtual word of mouth.
4. Google Search
A few years ago Google used to only list links to their main page and they had videos but you would have to click on the search video link. If you have typed a search into Google recently you might notice how the rank has changed. Videos and pictures now appear on the same page as the page result. Your product images can now rank along with your site. More customers will be able to find you!
Social media marketing does not cost as much as traditional advertising. If you manage it yourself it will not cost anything. In with the old and out with the new!